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Tourism
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December 2010
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The owners of this amazing vacation rental on Pender Island are garden designers with a focus on colour. Therefore, it was clear from the beginning that colour schemes were a big element in this design process. The Popes put a big effort in designing their property in harmony with the landscape that surrounds them. Therefore, we felt that their website had to reflect this pardigm. We chose an almost monochromatic colour scheme that contained various shades of greys and green. Those of us who were fortunate enough to have had visited Pender will know that this is one of the dominant colours on a forrested property.
Another important part of this design project was simplicity and easy navigation. Therefore, we included a lot of 'white space', space without content, in order to achieve a clean look. Also, content was organized in clearly separated paragraphs and tables. Imagery was used pointedly without interfering with the overall paradigm of a clean, monochromatic web page layout. We decided to use a navigation that was organized as tabs underneath the main image to make it a very user-friendly page, as not all customers who are looking for a relaxing vacation are necessarily also tech-wizards.
Another important part of this design project was simplicity and easy navigation. Therefore, we included a lot of 'white space', space without content, in order to achieve a clean look. Also, content was organized in clearly separated paragraphs and tables. Imagery was used pointedly without interfering with the overall paradigm of a clean, monochromatic web page layout. We decided to use a navigation that was organized as tabs underneath the main image to make it a very user-friendly page, as not all customers who are looking for a relaxing vacation are necessarily also tech-wizards.
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Child Care
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May 2011
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This child care centre was looking for a website that enabled them to communicate their mission statement, describe their programs, and published their events. We felt the design had to reflect characteristics of a child care centre in general, and elements of the Dragonfly Child Care Centre in particular. Therefore, the colour scheme that was used here were basic colours on a neutral background. The design elements all reflected items that can be found in a child care centre (crayons, brushes, little bits of paper, paint blobs etc.). As a very personal touch we decided to add a front page as an entrance with the same lettering as the original entrance of the centre in order to achieve a high level of recognition among the site users.
However, it was important to keep easy navigation and a clear overview in mind, so we added a lot of white space and colour coordinated the content of one page with the respective crayon. We also emphasized the active page with a slightly indented crayon.
However, it was important to keep easy navigation and a clear overview in mind, so we added a lot of white space and colour coordinated the content of one page with the respective crayon. We also emphasized the active page with a slightly indented crayon.


